Is Prescribing Friction Sinking Your Users’ Experience?

A provider assesses the patient, selects the therapy, and sends the prescription. Clinically, the work is done. But that’s just the tip of the Rx iceberg.

One study found that 63% of all pharmacy-to-physician callbacks for clarification were preventable.¹

A medically accurate prescription is still at risk of bouncing back to the prescriber for manual rework due to:

• Missing diagnosis codes, units of measure errors, and plan-specific quantity limits that can trigger callbacks

• Lack of visibility into pharmacy routing needs, like whether the script must go to a specific limited distribution network (LDN) or specialty pharmacy

• Prior authorization requirements

See how obstacles beneath the surface are sinking provider and patient satisfaction, and how actionable decision support in your prescribing workflow can reduce manual rework.

1. Elias-Campa D, Edwards CJ, Shirzai FM, Ng V. Identifying preventable and nonpreventable prescription callbacks for clarification at an academic medical center emergency department from 2015 to 2024. J Emerg Med. 2025;78:371-378.doi:10.1016/j.jemermed.2025.03.023