Fireside Chat: Closing the Gaps in Medication Adherence

How Real-Time Data and Patient Outreach Improve Outcomes
Wednesday, June 18, 2025, 12 PM ET

Medication non-adherence continues to drive preventable hospitalizations and poor outcomes—especially for chronic conditions like heart failure. But many health systems still lack the real-time data and tools they need to identify at-risk patients and intervene early.

Join us for a Fireside Chat with Magnolia Regional Health Center to learn how their team is overcoming these challenges with a more connected, data-driven approach.

Using prescription fill data from DrFirst, a Nurse Navigator program identified gaps in therapy and engaged patients with timely, personalized messages. The result: a 19% increase in prescription fills and a 6% reduction in 30-day readmissions among patients who interacted with the DrFirst patient engagement solution.

What you’ll learn: 

• Why price transparency at prescribing is critical to adherence 

• How real-time prescription data helps care teams support patients between visits 

• The impact of personalized messaging on closing gaps and reducing readmissions 

• How Magnolia aligned its initiative with value-based care and population health goals

Speakers:

• Ben G. Long, M.D., Director of Hospital Medicine, Magnolia Regional Health Center 

• Wes Blakeslee, PhD, Vice President, Clinical Data Strategies, DrFirst

• Colin Banas, M.D., M.H.A., Chief Medical Officer, DrFirst